In this prezi, I explore the concept of hashtags, how they were made and how they are used. The concept of the hashtag is to allow social media users to collaborate and connect while also strengthening their online persona. Hashtags have become commercialised through Twitter and Instagram as well as being an important part of online research.


The Notion of Materialism Podcast

In this Soundcloud podcast, I explore the notion of materialism, very briefly hahaha. I recorded this on the train trip home from my BCM112 tutorial, so I really didn’t understand the concept until the next day where my tutor, Chris Moore, explained it better using different examples that allowed my to have different aspects to the concept. I personally think, that using the tutorial reads in this podcast would have been a benefit, but since there is no internet on trains I couldn’t really access these reads.

Anybody Can Write a Wikipedia Article. Anyone.

Wikipedia. The internet’s version of Encyclopaedia Britannica. It is infamous for providing students will mountains of information for school assessments, even though teachers refrain students from using the website. But why?

Before the invention of the internet and Wikipedia, Encyclopaedia Britannica had been the main resource used by students for completing assignments, and was written by experts and professionals. It became a trusted resource.

However, with the introduction of Wikipedia onto the world wide web, it’s accessibility for users to be able to alter the information on the website. In other terms, anybody, who was signed up for the website, could write whatever they want on the particular subject.

Dr Axel Bruns explores the concept of easy accessibility for individuals to edit Wikipedia, in Produsage: Towards a Broader Framework of User-Led Content Creation.

“Raymond’s ‘power of eyeballs’ argument is also at play in the massively distributed fact-checking implied in the Wikipedia’s slogan ‘anyone can edit.’ ”

There is clear examples of people altering information on Wikipedia articles, such as NYPD officers who edited an entry on alleged police brutality and Tory MP Grant Shapps creating a fake online identity to edit his own Wikipedia page.

So now we see why some teachers refrain students from using Wikipedia, as its foundation of collaborative work, cannot ultimately make the website a trusted resource.

Transmedia Storytelling: BATMAN

In this video we will explore transmedia storytelling through the example of Batman. The superhero’s first appearance in Detective Comics in 1939, sparked the phenomenon of Batman and ultimately lead to the expanding of the Batman universe through transmedia storytelling.


Adrian Arman — Transmedia Storytelling: Batman. 2015. Adrian Arman — Transmedia Storytelling: Batman. [ONLINE] Available at: http://adrianarman.tumblr.com/post/98311878449/transmedia-storytelling-batman. Accessed 22 April 2015

Legions of Gotham Fansite. 2015. legionsofgotham.org. [ONLINE] Available at: http://www.legionsofgotham.org/MOVIESreturns.html. Accessed 22 April 2015

The 10 Best Things About Chris Nolan’s Dark Knight Trilogy. 2015. Screenrant. [ONLINE] Available at: http://screenrant.com/batman-dark-knight-trilogy-best-parts/. Accessed 22 April 2015

Transmedia Storytelling: Building Worlds For and With Fans. 2015. Moz. [ONLINE] Available at: http://moz.com/blog/transmedia-storytelling-building-worlds-for-and-with-fans. Accessed 22 April 2015

Jenkins, H. (2007) ‘Transmedia Storytelling 101’, http://henryjenkins.org/2007/03/transmedia_storytelling_101.html

Social Media: The Audience Becomes A News Outlet


With the introduction of social media such as Twitter and FaceBook, ordinary people are becoming content providers and with our connection to technology, are being able to produce content faster than news outlets.

Twitter recently released a video in which it explores the ability that social media can provide for everyday people to produce news content faster than news outlets are able to report the event. This includes live footage, photographs or even in the moment descriptions, providing a more personal touch to the events occurring, something that a news outlet cannot provide an audience.

This in turn has seen many news outlets such as Channel Seven, NBC and The Daily Telegraph create social media accounts to ensure that they try and provide content faster, however, with social media, eliminates the need for journalism.

Jailbreaking: The Response to Android

Android’s linux based open and free platform allows for consumers to alter their devices in the way they want their device to operate. Its ability to allow the consumer to modify the code has given the user the opportunity full control of the device, unlike Apple, where the main dynamic of the company is overriding control of the user and their device.

However, their is a way for Apple consumers to have control over the device, in which the user can ‘Jailbreak’ the Apple devices. Although both Apple ‘jailbreak’ and ‘rooting’ an Android both involve ‘privilege escalation’, Android’s security gives authorisation for the installation of apps on Google that have not been reviewed or rated otherwise known as “sideloading”. Apple’s security only gives permission for Apps from the App store to be downloaded, and ‘jailbreaking’ the device can cause security issues and even void warranty.

When Apple product’s have had their security altered, often the device can become infected by a worm such as ‘iKee’ made by a 21 year old Wollongong TAFE student or similar to a worm in the Netherlands.

Although ‘jailbreaking’ an iPhone is available to the consumer, I believe that Android’s open and free platform is a much better option for an individual who likes the product to be “their” device rather than one that is overruled by a technological empire.

The Associated Press vs Fairey: The Copyright of ‘Hope’

After seeing the Tony Abbott ‘Hopeless’ photo the other day and going off the theme of copyright, It reminded me of a copyright case that no one really thought was deemed copyright material, to the point where most people would recognise the image and not associate it with its unedited version. I’m talking about the infamous Obama ‘Hope’ poster that became a symbol for Obama’s campaign, and became an image that will live in infamy. However, what many people don’t realise is that the artist of this piece, Shepard Fairey was in fact sued by the Associated Press, due to the use of the Obama image that was taken by an AP freelancer Mannie Grace.

So what was the outcome of this situation?

Associated Press demanded compensation for its use in Fairey’s work. But using the defence of fair use, Fairey claimed his work didn’t reduce the value of the original photograph. This lead to both the artist and AP came to a private settlement which included a split in the profits for the work.

But how was Fairey making money from this artwork?

The Obama ‘Hope’ artwork became an instant success and was put on cups, t-shirts and posters. To use this images on their products, I assume that companies would ask Fairey permission for his work in return for a commission on merchandising sale. I think that in some ways that it was unfair for Fairey to be making money off an image that was not his, however, his original concept through the editing of the photo does deserve recognition.

The significance of this case was how it created a discourse in a piece of works value, during these copyright battles. Fairey’s poster had reached a high level of fame through his artistic approach to the image, a level of fame that Garcia’s work could never reach on its own. Garcia does admit, however, that he was proud of how famous his photograph had become and believed that Fairey’s artistic approach to the image had a massive effect on it’s rise to prominence. I do agree with Garcia though, when he had a problem with Fairey taking the image without permission and without giving credit where credit is due.

MacBook 2015: Apple’s Risk of Failure and Its Message

Apple have been the innovator’s of the technological world, providing high quality technological products for decades, and on March 9th 2015, announced another product that may continue the Apple empire’s dominance on the electronics market with the return of the Macbook.

image: AOL

Apple have risked failure with the New MacBook’s two ports and 480p webcam, deterring most consumers from purchasing a supplementary adapter on top of the already high prices paid for the laptops and many consumers believing that the 480p webcam is a ‘joke’ when compared to the iPod Touch’s 720p camera.

The new MacBook has been made thinner (weighs 0.92 kg) and contains an “all day” battery life. Now if we explore these features through the idea of McLuhan’s “the medium is the message”, it demonstrates that the ‘message’ being put across is that this is an “ultraportable notebook”, ideal for students who use laptops for educational purposes or business people who work on the go.

Above: The ‘thinovation’ of the Macintosh continues, also note the USB-C port                                                                      image: techgage

Exploring McLuhan’s theory further, the ‘message’ also shows a new convergence towards the actual hardware of the laptop. For years, computer and laptop hardware contained a fan due to the large amounts of heat caused by the hard drive, battery etc. However, Apple have compressed the size of the hard drive and battery which in turn reduces the amount of heat produce and ultimately removing the fan, making the MacBook the first ‘fan-less’ notebook of the Macintosh range. This removal of the fan has effectively in turn, reduced the weight and size of the laptop, making it easier for Apple to get their ‘message’ of convenience and allow the consumer to easily access the “ultraportable notebook”.