Helping the HEMP Party

In this weeks tutorial, we were asked to design an ‘outsider’political campaign for a micro-party in this year’s Federal Election. The micro-party that will be presented in my ‘campaign’ is the Help End Marijuana Prohibition (HEMP) Party, simply for the reason that social media has been on the case of the Australian government to legalise the drug.


A few months ago, the Australian Government legalised medical marijuana, with a bill passing through parliament to allow those who suffer from chronic illness, to partake in using the drug.

Some of the questions that come to mind when creating a campaign is what do you need to consider, what kind of symbols do you reach for and which voters do you target and how you target them.

What do you need to consider?

This micro-party and this campaign may come across as controversial to particular people in society, whether it be from religious parties or the media. So one thing that should be considered is to make sure that the campaign isn’t presented as offensive.

Other things needed to consider is what tools that need to be used to promote this campaign and the resources available.

What kind of symbols do you reach for?

Within particular communities and societies, there are usually a range of symbols or words that are used amongst members of that community.

Which voters do you target? How?

Social media has allowed those with similar interests communicate and connect with one another. With Facebook, Twitter and Instagram having dedicated pages to particular activities and events, even where you can like a page to which country you live in, allowing you to connect to those around you.

The voters that would be targeted in this campaign would be those who ‘like’ particular pages that promote marijuana use in Australia, through a series of social media posts ranging in different forms such as videos, posters and the occasional dank meme.


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